Create one clear headline
The primary message should be obvious within a few seconds. Avoid competing headlines with equal visual weight.
Use hierarchy
Make the headline, supporting information and call to action visibly different in size or weight.
Keep contrast strong
Text should remain readable from the intended viewing distance. Check contrast on the final background, not just in the design app.
Use fewer fonts
Two compatible type families or a small set of weights is often easier to control than many unrelated fonts.
Export carefully
Confirm dimensions, bleed, color settings and image quality before creating the final print file.
4PASS tip: Always confirm product-specific specifications such as trim, bleed, paper, finishing and color requirements with your printer before final export.